The meta-framework Brad Hart operates the entire Optimus go-to-market against. Three phases. In order. Skip a phase, burn the cash.
Prove the offer with the people who already trust you. Workshop the messaging in real conversations. Stack reps until you can sell the thing fluently to a stranger. Exit when you can articulate the offer, handle the top 5 objections, and point at 3 case studies.
Make content that's topical, viral-shaped, and proves the work at scale. Not "more posts." Specifically: content that hits the moment, earns indexing, signals authority to people who've never met you. Exit when multiple pieces hit real organic distribution and followers compound without paid spend.
Pour fuel on what's already burning. Only after Friend + Trend have proven the offer converts, the audience exists, and your sales process is fluent. The question stops being "should we spend?" and becomes "how fast can we compound it?"
One-page framework + a 3-phase checklist. The 10 questions to ask your first 20 buyers (Friend). The 5 content patterns that compound (Trend). The kill thresholds + 80/20 reinvestment rule (Spend).
Built by Brad Hart. 15 years in business. 100+ masterminds. $100M+ in cumulative client outcomes. Part of Optimus Frameworks.